2011 Asia Pacific mobile phone short message as high as 3.5 million closure

On September 15, according to the news, Ovum Owen research, Asia Pacific sent out this year's mobile phone short message, pictures and video message will be as high as 350 trillion seal, the number than last year send out more than 3 million letters by 14%. In 2011, the message is the size of the 7.5 million market, not surprisingly Asia Pacific accounted for 50%.

Independent telecom analyst in the latest forecast report points out, the asia-pacific market will bring the message 39 billion revenue than last year, the performance of the growth was 7%.

However, Ovum Owen found that global market will eventually slow down, income, and the number of messages began to decrease from network service, because suppliers, mobile phone manufacturer and social networking alternative solutions to the message has made public praise. The asia-pacific market relative to the special and of the imminent global recession different tone. Although revenue and information flow will slow the rate of growth of, but in the forecast period not go into recession. The growth of the asia-pacific region from China, it to message income and message flow, is contributing to the areas of the country, the best performing one of between 2010 and 2011 the revenue increased 11%. Asia Pacific between 2011 and 2016 in the compound annual growth rate (CAGR) through is 4.7%, the second is growth range, second only to areas of high in South America.

And the latest cell phone message Ovum analysts report author Neha Dharia comments said: "although the next four years of mobile phone message market will continue to grow, but it will soon meet turning point. Consumers tend to use more and more market network information service sending a message, rather than use the traditional mobile phone short message."

"Because intelligent mobile phones, low price data plan is becoming more and more common, and mobile phone on the third party service suppliers, the message is popular the trend will become more and more obvious. In order to continue to gain profit from message service, mobile carriers provide the service mode and their business models are the need for innovation to just go."

Equipment suppliers in SMS message service competition with the crowd. RIM's BlackBerry Messenger, like Apple's iMessage and Nokia Ovi of Messaging are popular service, from mobile carriers hand take many SMS profits.

At the same time, social message more and more important, it offers users a new method of using mobile communications, and change the message content. Facebook appears in the mobile phone, competition, has let use information sharing photos and other multimedia into a style. In addition, Twitter has sparked the current event hot topic and discuss, social networking site claimed 40% of the micro bo (Tweets from mobile devices).