Pew: smart phones and tablet PCs pull of traditional news consumption

More and more people start using the mobile application to view News SAN FRANCISCO, March 19 afternoon, according to a report of the Pew Research Center, and other mobile devices as smart phones and tablet PCs will boost the consumption of traditional news.The agency's survey showed that 27 percent of Americans get their news through the smart phone or tablet PC. These users access to a traditional news site or through a variety of applications, consulting, and consolidate them with links to newspapers and television news organizations.Pew Research Center News project director Tom LuoSenSi dell,,, Tom Rosenstiel said, compared with the mobile phone and PC users, the Tablet PC users like to read a long article, and to spend more time on the news site. In addition, many people have a habit, like at bedtime Tablet PC to find out the next day, newspapers will be published by.The Pew report says, compared with 2010, the U.S. News Web site last year, unique visitors increased 17 percent, an increase of the previous year.LuoSenSi dell said: "The demand for traditional journalism still exists, the rise in some ways even many people had not been aware of this content still comes from traditional news organizations."However, the income from the size of the online revenue growth is not a news organization, but technology companies. The report shows that in 2011 Microsoft, Google, Facebook, AOL and Yahoo occupy 68% of the U.S. digital advertising revenue.Media critic Jeff Jarvis, Jeff Jarvis, believes that news organizations are often unable to provide specific user information needs by advertisers, which leads to difficult for them to show its mettle in the field of digital advertising. In addition, their Web sites and applications to a lack of innovation, do not know how to encourage users to information connected.He said: "I am worried that the iPad is confused by the news agencies, so that the latter thought he was able to maintain, and even returned to the old business model and control method."The other hand, social media is to play an increasingly important role in promoting the news more and more people like to read the report recommended friends through Facebook or Twitter. In contrast, 36% of users to directly open the news applications, only 9% will often listen to the views of the Friends.