The apples that we have entered a post-PC era, Microsoft believes that we will enter the era of PC Plus. On the surface, this seems to be two companies play word tricks. However, if we change the angle of view, things will be apparent: the two companies is not only defined the times, more importantly, is to be judged on its own way.
iPad like a catalyst, is leading flat-panel era. Windows-centric PC industry, regardless of operating system, or the industrial chain, are facing the impact of this new force.
As Microsoft said tablet in content creation and exchange is still not on such as a PC highly efficient, but the iPad's hot seems to prove that users focus on content consumption can not be ignored, but enough to create a new market requirements for a good experience. If the tablet with the help of accessories and applications, content creation and exchange to compensate for their defects, and will further threaten the PC? 90% of the users activities on the plate, their problems may not be entangled whether to buy a tablet, but the tangled whether to buy a PC.
When the PC is becoming the tool of the professionals, when the user gradually abandoned the PC selective plates, Microsoft would lose the dominance of the PC market. Tablet, is still in its infancy, instead of a PC is still some way off, but no doubt this is an inevitable trend.
Microsoft has apparently smelled of danger, but they also act. Microsoft's next-generation operating system, Windows 8 is not only a desktop system, but also a flat-panel system. Microsoft vice president Frank Shaw, the post-PC era, the term rejected, from a small detail reflects Microsoft's positioning of the new era. In Microsoft's view, the tablet is still a PC, tablet operating system to the building of the ecosystem, still need to use the PC mode. The tablet is a PC Plus is.
Apple's philosophy is entirely different. Apple's tablet in terms of the operating system or ecosystem, more like a big-screen smart phone. Apple seems, flat is the SmartPhone Plus is.
Well, Google? Google's Android system has firmly occupied the smart phone market, but in the flat panel market is mediocre. It can be said that in the flat panel market, Google and Microsoft are still in the starting line. Google's operating mode with Microsoft in this market, is very similar to, but conceptually similar to Apple, the tablet is the SmartPhone Plus is.
If the tablet will redefine the PC, what kind of model can win?
No comments:
Post a Comment