For example Using a SFP+ Cables reduces the cost

 We use the highest quality Madison cable and every cable are designed for 10G data.  Using a SFP+ Cables reduces the cost when compared to 2 Optical SFP+ transceivers and a fiber cable by up to 80%.  The pull tab is also designed for easy  flexibility for network installations. Hybrid cables allow you to make connections when the adapter card port doesn’t match the switch port. For example, hybrid cables can connect between DDR adapters with CX4 connectors to high density switches with QSFP connectors. With SFP+ cables  you can connect All of our MSA-compliant Direct Attach SFP+ Cables feature high quality twinaxial wiring and durable SFP connectors that provide dependable network connections, and are backed by SFP+ Cables offer customers a wide variety of 10 Gigabit Ethernet connectivity options for data center, enterprise wiring closet and service provider transport applications, such as switches, routers, media converters, and other data