How far the iPad can walk in the last PC era

iPad lifted the whole revolution IT industry after into the wholesale PC, and to ask the attitude leads with dugu its open tablet computer market, iPad tablet PC industry to bring a great change, so, iPad why so successful?

From the development posture, the current user behavior has sparked the profound reform in the field of mobile, promoted the rapid rise of mobile Internet terminals. People often carry mobile equipment to various locations, users of mobile Internet terminals and the network application service demand climbed, mobile phones and traditional computer more and more can't satisfy user portable and function of the integrated applications in demand, the market for tablet computer has brought new opportunities. IPad as smart phones and laptop computers between between products, it out of the laptop the limitations of time and space, breaking the smart phone size and function limit, and anywhere at any time with reading, audio and video, photo management, and other aspects of the unique experience, thus in the mobile phone and computer differentiate between a piece of corner the market.

From a business model to see, the apple iPad core elements of the unprecedented success with Google, IBM and the success of the giant line from its creation and take control of the ecological system. If Google make innovation ecosystem with Google development technology platform as the foundation, Google as the owner and operator, controls the system development, and to earn high percentage of income.



From the competition strategy to see, apple in imperceptible in all competitors to construct the difficult to break barriers: one is to make platform, control of the channel; 2 it is unified terminal, buying out the parts. On one hand, apple to make the groundbreaking, iTunes App Store, iBooks three platforms, provide the user with the music, software and books for the fast channel. IPad as shirt-sleeve the three platforms mobile Internet terminals, will be in the mobile Internet age through application service platform for more integration of extending the value chain. On the other hand, apple's terminal high unification, each generation product only one, and between two generations of products, function orientation screen size and specifications is similar. This is the development of the application more convenient, also make the purchase parts range more focused, and thus be able to lower the price of scale advantage through signed long-term contract to buy out the key to the future components. According to the survey, apple occupied about 60% of the world's touch screen panel supply, the serious influence other manufacturers of shipment scheduling and cost.

iPad at the beginning of the birth and controversial, its rapid leap up the red also let people can not help but think of the Internet on a flash in the pan. iPad future can walk far, mainly depends on the following factors:

First is the tablet computer industry life cycle. According to the technology USES life cycle theory, leader of the iPad tablet computer industry is in the early stages, but when the entire industry continues to mature and into the late, iPad will suffer the fate of the fall behind. In the consumer electronic products field, the cycle more short. But the author speculated that, with the mobile field chip technology and new material of the fast development, the future of the tablet  PC will not simply replace the laptops or smart phones, but through the form and function of mutual confluence, portability and strong performance will be even more concentrated and unified, the user need not carrying three terminals. IPad can consistently leading the protracted war and successful transformation of fusion is the key to determine its life cycle.

Next is the apple closed ecosystem. IPad's largest is one of the features of the system confined. IPad does not support the memory card expansion, the transport documents must be through the computer iTunes sync. Such doing can maximize the protection of intellectual property rights, and at the same time tight sealing the virus enters apple ecosystem. But too closed products in open the Internet age is likely to decline. Therefore, the author holds that apple's closed ecosystem will not unalterable, when the iPad share greatly decreased, and the platform profit model to be more perfect, apple will be according to the market demand moderate release.

Once again, is made from hard to soft transformation. The short term iPad rely mainly on the equipment earnings, but in the long run, iCloud provide value-added services will be more and more important. But in this field, such as amazon and Google enterprise already walk in the front row, and through each manufacturer terminal extensive penetration, and apple cloud services with the iPad to your products such as the mainstream market will sell like hot cakes occupy the difficulties.

There is no doubt that not only defines the iPad new products, and formulated the new business rules. Now it looks, samsung rely on comprehensive industrial chain constantly send force end products; Amazon with powerful platform promoting low-cost flat, accelerated popularization platform after the business model of mainly services; Google to through the vertical integration MOTOROLA gain a firm foothold. Can foresee, iPad market share will be in the next three to five years by eating gradually, but the leading position will be able to keep, and with iPhone and Macbook in the fusion of constantly to continue.