September 23,, lenovo joy Pad A1 appeared online mall and lenovo lenovo official taobao flagship, a charge the lenovo first. 1000 yuan of attractive prices triggered the great interest and snapping up the three days, easily breakthrough ten thousand sets sold. Music is the universal Pad A1 lenovo tablet computer, expand the concept of low end the market experiment. From the current sales trend, many do not want to spend a lot of money of users willing to spend a little "delicious jabuticaba Popsicle, and apple, samsung tablet manufacturers don't keen to develop main low end the market, this makes music Pad A1 may become lenovo in tablet market competition of the" ace ".
October 8,, lenovo ThinkPad high-end brand series first Tablet computer began to accept Internet booking ThinkPad Tablet, 16 G WiFi version of the lowest price is 4999 yuan. Lenovo ThinkPad Tablet is the first business Tablet computer flagship product, material fastidious, appearance, robust, domestic atmosphere with reservation price for 5999 yuan. Lenovo ThinkPad Tablet is the main market impact high-end tablet, after its offering will be the apple iPad, samsung GalaxyTab, blackberry Playbook Tablet computer and other high-end "melee".
In earlier this year when lenovo IdeaPad also released K1, le Pad S1 two models of high sex, can price close to people in the end product. So, lenovo tablet product line has been in full swing. For home users from prepared IdeaPad K1, IdeaPad A1, to prepare for business people the ThinkPad Tablet, and the view of the fashion crowd of joy Pad S1, lenovo Tablet form a wave to cover most of the customers of three-dimensional shock wave.
Lenovo send force the tablet PC market and its strategic plan be not divided. At present in China, Mexico, lenovo Hungary, Brazil, India's global operation system are already successful construction. In the domestic market and strengthen the bellwether of the further. Lenovo China first quarter of comprehensive sales of us $2.8 billion, accounting for 47.9% of the global total sales group, domestic market share rise 2.3% to 31.7%. But because the tablet computer for traditional PC market impact of an increasingly relying heavily on the PC business, one of the world's market associations are facing "FuDeChouXin" crisis.
In the tablet computer on the market, apple ruled the high-end market, samsung, blackberry and apple is common in high-end users share. As for lenovo, simple go high-end course of risk is great, probably in an expanding market before success in the PC business shrinking pressure; And like amazon that pure ZhongDiDuan close to people walking routes, lenovo scientific research strength of the word is great, and not waste in the mass of the contents of the application and the support of the same huge risk. Comprehensive attack, segments of the market is accord with current market situation, choose association, can let lenovo tablet business quickly penetrate into the market, establish the user group.
"Apple covers only the top market," lenovo group CEO Mr Yang said. "$500 in small cities and towns offers market, or low wages, low income stratum is it won't work. I don't want to say we want lower prices sharply, instead, our strategy is to provide more category, the different market cover plate."
Lenovo ThinkPad Tablet is the impact of the high-end market try make, facing the water team like this, the apple the chances of success. But its for business people to set should be able to attract some users will still be able to build up the brand, enhance for lenovo in tablet market influence not small. Provide help Lenovo ThinkPad Tablet could be considered as one of the appearance of CARDS.
In contrast, le Pad A1 is the strength of the association arrow. Music at the launch Pad A1 got mixed. It does not give prize performance, low price once incur criticism that lenovo playing "price war" brand. But from the actual influence look, a brand into the one thousand yuan price market first pressing machine is the fortress living space, the stronghold manufacturers because brand influence weak, the scientific research ability is poor, product process time may soon encounter retreat city destiny. And the other a brand in the short term "suit" possibility is not big. Therefore, lenovo music to market Pad A1 negative impact is not big. At the same time, because of the good performance-to-price ratio, le Pad A1 is likely to blockbuster, at the low end of the market hit a slice of heaven and earth.
If music Pad A1 success ZhongDiDuan market, then open the high-end market and low end the market will readjust the weight of the whole market, the pattern will also have a new round of change. Although a little joy Pad A1 and can't let lenovo overtake apple, but the whole tablet market for lenovo's strategy will produce products than ThinkPad Tablet more far-reaching influence.
Earlier this year, the association chief executive Mr Yang in interviews has said, "we must not ignore tablet computer market... I believe that both will continue to grow." At present, there he's words although's realization in the short term is not big, but lenovo's strategy is combined with recent also found hidden crisis.
Lenovo's big three international computer manufacturers is relying on the PC business, and the PC business in recent years have become "the sunset industry" trend. This is at a front to lenovo, impact mobile Internet and tablet market reasons. However the suffering to the point, lenovo tablet computer in order to open the market, regardless of the hit "one thousand yuan" brand. According to analysis, this card is "since one thousand, to develop the loss eight hundred" typical. Low tablet market development is likely to bring PC market, so as to accelerate atrophy associated "transformation" huge pressure. And once the outbreak of manufacturers "follow suit comes into play," fight to the low end of the market, to the computer market terms are more harm than good. From the current situation, the lenovo still controls the 1-2 years time window, if not timely open market, lenovo tablet computer may encounter difficulties great.
On the other hand, lenovo "export turns sale in domestic market" strategy to get many users are discontented, take joy Pad A1, for example, the adjustment of the domestic price before is almost twice the foreign market price. Such "cherry natural can't let customer satisfaction, lenovo the adjust joy Pad A1 price although save part of the heart, but consumers in the long run will cause damage to brand reputation.
In the long term, lenovo want in the tablet, improve market based on computer technology content and added value of the products is the right way. And the performance of the past from lenovo to see, rely on the price advantage to open the market, and gradually improve their value is its consistent style. And in the successful seize the "cultivated" time window, firm prey, believe that stability after lenovo will still to return to this way up. Article After all, in the tablet world, occupy the market by technology and creativity.
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